The sustainable houses is a market which is experimenting a fast growing
Sustainable constructions has been positioned as one of the most important trends in the home market. In order to get closer of a clear conclusion about it, I have brought some of the most relevant results found in the Official REALTORS® and Sustainability Report by National Association of Realtors (NAR).
Despite it not being a global trend yet, we realized that it getting bigger and bigger between people who are going to buy a new home and millennials. The reason is because society is becoming more interested in new eco-friendly solutions in different aspects of their life to improve the overall environment conditions, and they know that a big part of the solutions come through them.
But, what does the customer consider important?
In general, there are a plenty of factors which the consumer considers important in order to buy a property. However, there are some features that they find more interesting when it is time to make a final decision.
The home features clients listed in the Official NAR Report as very important include:
- Comfortable living spaces (69%)
- Proximity to frequently visited places (40%)
- Windows, doors and siding (40%)
In the same way, consumers continue focusing their attention environmentally-friendly features and neighborhoods as important factors in deciding where and what home to buy.
However, which are these environmentally-friendly features?
- Energy Efficiency
- Solar Panels
- Green Certificated Houses
This feature gets the first position in the most valued preferences between buyers. The reason is because energy efficiency is very deep integrated in the society. A big percentage of people know what is it about and they know the benefits they can get through a good energy installation at home.
Seventy-one perfect said that energy efficiency promotion in properties was very or somewhat valuable.
This is a huge high percentage of the market, so as you can realize, one of preferences and priority in new properties for buyers when we talk about sustainable features is energy efficiency.
This second feature is positioned - as energy efficiency does - as one of the most valued features that buyers consider when they buy a house.
The 80% of agents and brokers said that properties with solar panels were the most common type of houses in sale nowadays an the 39% said properties with solar panels increased the perceived property value.
This is a very significant data about the buyers new profile and about how the properties market is changing to a more sustainable and efficient fields.
Green Certificated Houses
Forty percent of respondents said that they believed homes with green certifications, such as LEED, Energy Star, or NGBS, spent neither more or less time on market.
I personally consider that this data explain very clearly the new way the market is getting. Average non-sustainable buildings are the same time in the market that green certificated constructions.
LEED, Energy Star, or NGBS certifications are getting more important in a market where buyers consider that sustainable materials and eco-friendly solutions are even important for their own economy as for the environment.
Realtors and Real Estate Agents as educators and supporters
The most of the readers will realize that every new movement or initiative needs agents who educate and support the trend features. With eco-friendly building constructions or sustainable property solutions happen the same and Real Estate Agents in particular, and Realtors in general, are very important members for this mission.
They are in direct contact with the final buyers and it is normal and very frequent that people ask to the Real Estate Agent for the features of the sustainable house they want to acquire: Materials, infrastructure, sustainable solutions, energy efficiency, solar panels or even which green certification own.
In this aspect, the mission of the seller is to be updated and provide enough information and answers to any kind of question that final buyer can have about sustainable methods used or any other kind of doubt they can have.
There are a plenty of new techniques and solutions raising every day - some of them difficult to understand if you are not a professional in the field - and the customer can feel a little bit lost.
âWhich feature will affect the most to my daily economy? Do I need to have a minimum of knowledge in order to get the best performance of my house installations? Which kind of energy efficiency or solar panels are the best solution for my monthly consumption? are some of the questions that buyers face when they feel interested for a new house and it has been certificated as Green".
This situation can be very frustrating to the customer if they do not find enough support of easy-access information to answer their doubts, or it can be a perfect opportunity to attract the buyers attention through a good quality counseling.
Of course, a good supporting will report good result to the sustainable market in general, the real estate agent in particular, and of course, the environment which will presume of a good healthy in the new future in case we keep supporting every day sustainable solutions for the future buildings and eco-friendly market.
The last conclusion I will report to you are two: If you are a real estate agent do everything you can to stay in tune and help to understand the sustainable solutions to future buyers. If you are a buyer, give a chance to sustainable buildings which will be beneficial to your life through eco-friendly solutions.