The market study aimed at the end consumer of eco-friendly articles and sustainable furniture for the home made by the SFC, answered questions like this one, as it highlighted consumer trends in eco-friendly furniture.

Eco-friendly products for home decoration and sustainable furniture are beneficial for the environment and our health, but who is really willing to buy them?

To achieve this complicated and necessary report, SFC surveyed US homeowners aged between 30 and 60 years with family incomes of $ 50,000 or more. As a result, all respondents had spent at least $ 500 on home furnishings over the course of a year.

The executive director of the Sustainable Furnishings Council, Susan Inglis, said the new study presents challenges and opportunities for the sustainable furniture industry and for eco-friendly products for the home.

"Compared to previous market studies conducted on consumers by the SFC, a larger number of respondents are concerned about the environment and are taking environmentally responsible measures because they recognize that climate disasters are affecting them personally."

Some statistics that clarify the current situation: 97% of the respondents admitted being worried about global warming and 4 out of 10 people feel directly affected because of it.

81% expressed concern about the quality of the air they breathe in cities. One third said they were directly affected, while the other part of the respondents, although they did not feel directly affected, commented that we should all be concerned.

The people surveyed also expressed their concern about other problems such as toxic pollutants in the waste stream, deforestation, the extinction of species and the depletion of natural resources.

If the first step in getting people to invest in green furniture for the home is to make them care about the environment and indoor air quality, the industry is on the way.

How the consumer behaves when buying.

After reading this study, it seems that now people worry more than ever about the environment. But are they willing to buy products that will help protect the planet? It seems thats way.

It was found that 90% of buyers of home furnishings will choose organic home furnishings, as long as they like the style of the products and the price is within their means. When asked about their budget, respondents were willing to pay up to 10% more for sustainable furniture.

A good part of the respondents said that they are already buying organic products. 85% have purchased eco-friendly items related to the home.

While the commercialization of eco-friendly and sustainable products for the environment are increasing, the lack of knowledge on this subject is a barrier for many consumers. Those who did not buy ecological furniture, because they did not know it were 31% and those who the value of these products were the main obstacle, were 25%.

A robust 74% of the respondents are familiar with ENERGY STAR, 67% know they can use recovered wood in their interior designs and 63% use recycled elements to decorate their home. The label of "fair trade" in home textiles sounded to 72% of respondents.

In general, this study shows promise when it comes to the future of sustainable homes and furniture. In order for everyone to have this natural awareness, it will be up to manufacturers, retailers and designers to educate their customers before buying, and to explain the origin and what those products are made of.

Why is it important to know what these products are made of?

Designers feel that their customers are primarily concerned with the performance and maintenance of materials in their home furnishings, but not for their health and the sustainability of the materials.

Designers know that the health and sustainability of materials matter as much as performance and maintenance, especially when it comes to toxic flame retardants, for example, applied especially in upholstery.

When customers do not want to help themselves, it's up to the designers to take over.

When asked to what extent they were interested in knowing the source and properties of those materials, almost 80% said they were very interested in the health of the material, and more than half said they were very interested. In the sustainability of the material.

What does sustainable mean?

According to the Sustainable Furnishings Council, it means practices that meet the needs of the present without compromising the ability of future generations to meet their own needs. All these products in their different aspects, have some environmentally sustainable aspect that promotes the conservation of resources, the quality of indoor air, the reduction of pollutants, less waste in landfills, preserve the rights of workers, local economies and more. which means that they are beneficial for people (health) planet (environmental) and benefit (economy).

If you are also interested in sustainability do not miss our next articles in which we will talk about the ecological mentality and the so-called Millennials.