Focus the marketing of your online store to the mindset of millennials

The status environment has been in the news lately and regardless of the political opinions you may have as a citizen, as a human being, you have something to say on this subject and can decide whether to protect the planet with "greener" decisions, such as reducing, reuse and recycle. You decide and your decision affects us all.

The mentality of "disposable furniture" is a common vision of consumers today, driven by Millennials.

Since they barely invest in quality pieces thinking that they will be transmitted from generation to generation, Millennials seem to prefer products from corporations such as the Scandinavian giant (ikea). These cheap options are better suited to budget constraints, and they are not affected at all by getting rid of them in a few years due to the transient lifestyle.

The generations before the Millennials have a completely different way of thinking, appreciate the durability and the quality of having a product made by hand, without additives or contaminants. I personally think that we have managed to recover that philosophy and improve it if possible by including concepts such as ecological and sustainability in our choices when buying furniture or home decoration items.

The sustainability and the ecology present in the manufacture of this furniture is not just about focusing on well-made and durable products, there is also a component of well-being.

Fast furniture is commonly manufactured with a variety of chemicals that has been linked to allergies, asthma and other more serious conditions.

The SFC urges manufacturers to use healthier materials and buyers to offer quality and healthy products to their customers.

This issue of sustainability in the furniture industry for the home, is something I'm sure we will discuss further in the coming years. The advances that many manufacturers, retailers and designers are already making are remarkable and impressive.

Here there is a whole future much greener and more sustainable. For this, the aforementioned Millennials are especially important.

With more than 80 million of them in the United States, with an annual purchasing power of approximately $ 200,000,000, the race is under way for brands to get to and stay with this new and capricious consumer.

Things are very different now than 30 years ago and what worked then will not work now, it is very clear that the game is different because it is the largest generation and it depends on the digital connection more than any other generation in the history of the United States - they are different from their predecessors. And they have a lot of influence.

Millennials cease to be a single consumer for the marketer and become a shared partnership, which moves in masse and influences the rest in seconds with immediate global reach.

One thing is certain that these new consumers are technological: they expect to be able to search online and even place an order, all from a smartphone.

You can'€™t expect to be a modern brand if you do not serve the modern consumer.

Millennials are guided by seeking opinions from friends (37 percent), parents (36 percent) and online experts (17 percent) before making purchases.

Brands should also not underestimate the power of social networks and connect with the new consumers there, looking for comments, solving problems and allowing them to be part of the story, because if a brand interacts with them on social networks, they are more likely to be become loyal customers.

According to the report based on research conducted by the firm and partner of Fromm, FutureCast, a marketing consultancy specializing in millennial trends and modern consumer behavior, there is what is known as "Social Circle".

The team of advisors that modern consumers have built for themselves, in social networks and beyond, as "the most influential and impacting pillar" of the Millennial mentality, is a group of six general thought forms found in similar consumers. The report states that these six mentalities can collectively represent up to 50% of consumer spending and preferences within a category or between brands.

Now, taking into account what is known about this new type of consumer, who can say that they is doing well?