The problem perceived with plastics is actually a problem of behavior and education in today's society. Too much plastic pollution is negatively affecting terrestrial and marine ecosystems.

This material has the advantage of being 100% recyclable and very little of what is produced comes from recycled plastic due to the irresponsible waste that is made of it.

Packaging options represent, to a large extent, the commitment of a company with environmental responsibility. To lighten the burden of landfills, many companies have adopted greener packaging options that protect the environment and its results. Here are five sustainable packaging trends that are currently being made that could help your business prosper:

Studies show that Americans want to have a more sustainable packaging than we currently use.

1) Thinned packaging configurations

This option decreases the amount of paper and packaging that surrounds the item, significantly reducing the waste and associated costs of including additional packaging. Apple fans will remember that in the early 2000s, when the Cupertino company shipped iPod and Mac, it was made in large boxes. However, at present, the tech giant goes for thinner, more form-fitting packaging that takes out some of the bulk.

2) Clearly-defined product labels

Most consumers of all kinds of products, whether plastic, cardboard, glass, etc., want to do the right thing and recycle. But sometimes, a confusing message on the label can lead to a lack of communication.

Sustainability information and recycling options now appear more prominently on packaging labels, so consumers know what can be recycled and how.

3) Soda bottles from plants

To move away from petroleum-based plastics, plant-based bottles are being developed to transport soft drinks. As is the case of Coca-Cola, which already announced that it had manufactured the first bottle 100% of biological basis. This strategy could start a great trend that other soft drink manufacturers would follow in the future.

4) Manufacturers passing along costs to consumers

Studies show that Americans want to have a more sustainable packaging than we currently use, and, according to a group study, 42% are willing to pay a higher cost to obtain it. With demand increasing, look for manufacturers to pass costs in cases where sustainable packaging increases instead of reducing costs.

5) More companies getting in on the action

Keeping in mind that the sustainable packaging market has generated approximately $ 244 billion in 2018, the new companies will enter the market or bring new ideas to the table. Regardless of whether the newcomers’ intentions are based on good deeds or profits, the environment – and therefore, all of us who live in – will win.